cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bogor,
Jawa barat
INDONESIA
Jurnal Manajemen dan Agribisnis
Published by Institut Pertanian Bogor
ISSN : 16935853     EISSN : 24072524     DOI : -
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006" : 5 Documents clear
ANALISIS CATEGORY ADVERTISING EXPENDITURE DAN CONSUMER MEDIA HABIT DI MEDIA TELEVISI DAN MEDIA CETAK Zifwen Zifwen; Ujang Sumarwan; MD Djamaludin
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (19177.056 KB) | DOI: 10.17358/jma.3.2.55-79

Abstract

The purpose of the study is to identify the category of advertising expenditure and media habit on media advertising, especially on television and print ad such as newspapers, magazines and tabloids. The Data were collected  from Nielsen Media Research (NMR) data base from a number of cities in Indonesia, such as Jakarta,Surabaya, Bandung, Semarang, Surabaya, Yogyakarta, Bali, Medan,Palembang and Makassar. There are three different type of data used to acquire the secondary data for the study: (1)  Telescope (data collected for rating analysis) January 1st, 2005 to March 31st, 2005, (2) Print scope (data collected from the readership of magazines, tabloids and newspaper) January 1st, 2004 to December 31st, 2004 and (3) Ad quest (data collected from advertising expenditure for all categories). The data were collected, calculated and analyzed from January 1st, 2002 to December 31st, 2004. The purpose of the study is to uncover the trend of advertising budget from all categories on the television and print ads, in order to describe the consumption tendency of the people within advertising media. Index analysis and Biplot were used to analyze the data. Based on the result of advertising expenditure analysis of data, showing that all categories were completely different in the utilization of the media for advertisement. Some categories used mix media to support their campaign and others used a single media. Characteristic of the categories were strongly involved in the decision making in way of choosing and using the advertising media. The result of consumer media analysis found that the people habit were completely different and unique in media consumption. Different of age, sex and social economic status can create a different habit in term of hobbies and desire within the channel, programme, newspaper, magazines and the tabloids. Finally, to create an effective and efficient advertising activity, integrated between analyzed competitors (advertising expenditure) and target audience must be carried out in one unit of work form.  
EKONOMI INDUSTRI PULP DAN KERTAS INDONESIA: ANALISIS SIMULASI KEBIJAKAN DAN TEKANAN INTERNASIONAL Bambang Widyantoro; Hermanto Siregar; Bunasor Sanim; D.S. Priyarsono
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6706.001 KB) | DOI: 10.17358/jma.3.2.103-111

Abstract

The objectives of this study are to evaluate the impacts of relevant policy alternatives and international pressure for Indonesian pulp and paper industries on the domestic economy. Ten policy alternatives set for period 1993-2003 are simulated with a simultaneous econometric model. The two-stage least squares method was used to estimate the parameters of the behavioral equations in the model.  Using income distribution and welfare criterias, the results indicate that the objective of decreasing pulp price will  improve the welfare of Indonesian society. It is essential that the policies would avoid a monopsony of  pulpmills for the timber-estate and a monopoly for the papermills.  Not significantly, the distribution of replanting fund  will improve in a little of the domestic economy.  Since the distribution of the fund be stopped, then producers' surplus will decline and the highest income distribution will be received by small-log producers, and the income transfer effects result a net welfare gain to Indonesian society. Stock dictation will be the domestic economy worse-off, but that would not be a case in the export embargo. Indonesia will loss in foreign exchange receipts because of the decreasing interest rate and international pressures. The domestic economy will decline due to this policies and pressure, so the net transfer effects are a welfare loss to Indonesian society as a whole
Nilai dan Loyalitas Pelanggan Restoran: Aplikasi Pemodelan Persamaan Struktural (SEM) Muhammad Firdaus; Noor Annisya
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6056.046 KB) | DOI: 10.17358/jma.3.2.81-87

Abstract

Customer value and loyalty in many cases are often examined by using descriptive analysis. The usage of structural analysis for such cases in Indonesia is still limited. This study aimed to analyze the customer value and loyalty in a restaurant. Structural equation modelling is used to investigate the relationship between value and loyalty, and the factors which influence the customer value and loyalty. This study shows the positive relationship between such variables. Image is the most siginificant factor which influence the customer value.
Dampak Ekonomi Penurunan Dukungan Domestik Produk Pertanian Negara Maju dan Peluangnya Bagi Indonesia Rina Oktaviani; Eka Puspitawati; Tanti Novianti
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9081.935 KB) | DOI: 10.17358/jma.3.2.89-101

Abstract

Penurunan Dukungan Domestik Produk Pertanian merupakan salah satu Pilar dalam perundingan WTO yang telah disepakati bersama. Dengan mengguanakan model dan data GTAP terbukti bahwa penurunan dukungan domestik di negara-negara maju tidak mengakibatkan kesejahteraannya menurun. Kenyataan yang ada menunjukkan bahwa negara-negara maju masih  terus melakukan berbagai bentuk dukungan domestik. Negara-negara berkembang termasuk Indonesia, dengan anggaran yang terbatas dirugikan dengan tingginya dukungan domestik yang diberikan negara-negara maju. Peluang akan tercipta, terutama untuk produk olahan hasil pertanian bagi Indonesia jika negara-negara maju mau mengurangi dukungan domestiknya.
EMPOWERING FARMERS’ ECONOMIC WALFARE THROUGH DEVELOPMENT OF OIL PALM INDUSTRY IN THE REGIONAL AUTONOMY ERA: LESSONS LEARNT FROM SIAK DISTRICT Arief Daryanto
Jurnal Manajemen & Agribisnis Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10822.33 KB) | DOI: 10.17358/jma.3.2.113-125

Abstract

Pada tulisanini diajukan alternative kemitraan dalam bentuk contract farming untukmemadukan berbagai potensi yang dimiliki oleh pemerintah daerah, swasta, danakademisi untuk meningkatkan kesejahteraan masyarakat. Model yang dikenaldengan ABG (Academician, Business, and Government) ini belajar dari kelemahanprogram kemitraan-kemitraan sebelumnya yang cenderung gagal atau tidaksustainable. Model alternatif ini dimungkinkan dengan meningkatkan kemampuankeuangan dan otoritas pemerintah daerah di era otonomi dan tersedianya lahandan perusahaan swasta serta akademisi yang memiliki kompetensi untukmemanfaatkan potensi tersebut.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2006 2006


Reset
Filter By Issues
All Issue Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023 Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023 Vol. 19 No. 3 (2022): JMA Vol. 19 No. 3, November 2022 Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022 Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022 Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021 Vol. 18 No. 2 (2021): JMA Vol. 18 No. 2, July 2021 Vol. 18 No. 1 (2021): JMA Vol. 18 No. 1, March 2021 Vol. 17 No. 3 (2020): JMA Vol. 17 No. 3, November 2020 Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020 Vol. 17 No. 1 (2020): JMA Vol. 17 No. 1, March 2020 Vol. 16 No. 3 (2019): JMA Vol. 16 No. 3, November 2019 Vol. 16 No. 2 (2019): JMA Vol. 16 No. 2, July 2019 Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019 Vol. 15 No. 3 (2018): JMA Vol. 15 No. 3, November 2018 Vol. 15 No. 2 (2018): JMA Vol. 15 No. 2, July 2018 Vol. 15 No. 1 (2018): JMA Vol. 15 No. 1, March 2018 Vol. 14 No. 3 (2017): JMA Vol. 14 No. 3, November 2017 Vol. 14 No. 2 (2017): JMA Vol. 14 No. 2, Juli 2017 Vol. 14 No. 1 (2017): JMA Vol. 14 No. 1, Maret 2017 Vol. 13 No. 3 (2016): Vol. 13 No. 3, November 2016 Vol. 13 No. 2 (2016): Vol.13 No. 2, Juli 2016 Vol. 13 No. 1 (2016): Vol. 13 No. 1, Maret 2016 Vol. 12 No. 3 (2015): Vol. 12 No. 3, November 2015 Vol. 12 No. 2 (2015): Vol.12 No. 2, Juli 2015 Vol. 12 No. 1 (2015): Vol. 12 No. 1, Maret 2015 Vol. 11 No. 3 (2014): Vol. 11 No. 3, November 2014 Vol. 11 No. 2 (2014): Vol. 11 No. 2, Juli 2014 Vol. 11 No. 1 (2014): Vol. 11 No. 1, Maret 2014 Vol. 10 No. 3 (2013): Vol. 10 No. 3, November 2013 Vol. 10 No. 2 (2013): Vol. 10 No. 2, Juli 2013 Vol. 10 No. 1 (2013): Vol. 10 No. 1, Maret 2013 Vol. 9 No. 3 (2012): Vol. 9 No. 3, November 2012 Vol. 9 No. 2 (2012): Vol. 9 No. 2, Juli 2012 Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012 Vol. 9 No. 2 (2012): Vol. 9 No. Edisi Khusus Juni 2012 Vol. 8 No. 2 (2011): Vol. 8 No. 2 Oktober 2011 Vol. 8 No. 1 (2011): Vol. 8 No. 1 Maret 2011 Vol. 7 No. 2 (2010): Vol. 7 No. 2 Oktober 2010 Vol. 7 No. 1 (2010): Vol. 7 No. 1 Maret 2010 Vol. 6 No. 2 (2009): Vol. 6 No. 2 Oktober 2009 Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009 Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008 Vol. 5 No. 1 (2008): Vol. 5 No. 1 Maret 2008 Vol. 4 No. 2 (2007): Vol. 4 No. 2 Oktober 2007 Vol. 4 No. 1 (2007): Vol. 4 No. 1 Maret 2007 Vol. 3 No. 2 (2006): Vol. 3 No. 2 September 2006 Vol. 3 No. 1 (2006): Vol. 3 No. 1 Maret 2006 Vol. 2 No. 2 (2005): Vol. 2 No. 2 Oktober 2005 Vol. 2 No. 1 (2005): Vol. 2 No. 1 Maret 2005 Vol. 1 No. 2 (2004): Vol. 1 No. 2 Oktober 2004 Vol. 1 No. 1 (2004): Vol. 1 No. 1 Maret 2004 More Issue